Translating Business Film Material
Dr Jean-Pierre Mailhac
Saturday, 24 April 2010, 9 am to 5.30 pm,
IWC, 19 Parnell Square, Dublin 1
As they strive to keep up with both globalisation and rapid technological change (from video tape to CD, DVD, Internet use and now iPhones), companies constantly increase their use of film to advertise, communicate information or train staff. As a result, professional translators are frequently faced with the task of translating business film material. Yet the vast majority have never received any training for this highly specialised kind of work.
Aim of the workshop
The aim of the workshop is to outline the problems involved in translating business films and the strategies required to solve them. The following will be addressed, using authentic examples:
- Aspects which are directly linked to the audiovisual dimension (e.g. synchronisation, intonation, pronunciation of names, regional or national accents, titles, subtitles);
- Problems which take on a new dimension due to the audiovisual context (e.g. cultural references, currencies, puns);
- How to meet the requirements of the users (client, viewers, film director, recording artist, sound engineer, video editor, graphic designer, website designer) and fully play the part of linguistic and cultural expert within the project (anticipate problems, advise on how to optimise quality).
After a systematic presentation of problems and solutions, there will be an opportunity for practical group work and discussion.
Date, time: 24 April 2010, 9 am to 5.30 pm
Venue: Irish Writers’ Centre, 19 Parnell Square, Dublin 1
Cost: €70 ITIA members (and members of other FIT associations); €90 non-members; €25 ITIA student/concession members; €40 for student non-members.
Includes refreshments and lunch
NB: This workshop is aimed at practising translators and students of translation.Closing date for bookings: Friday, 16 April 2010
Date, time: 24 April 2010, 9 am to 5.30 pm
Venue: Irish Writers’ Centre, 19 Parnell Square, Dublin 1
Cost: €70 ITIA members (and members of other FIT associations); €90 non-members; €25 ITIA student/concession members; €40 for student non-members.
Includes refreshments and lunch
NB: This workshop is aimed at practising translators and students of translation.
Closing date for bookings: Friday, 16 April 2010
